1. Information We Collect
1.1 Information You Provide
When you contact us via email or through our contact forms, we may collect your name, email address, and the content of your message. We do not require account registration to access our content.
1.2 Automatically Collected Information
When you visit our website, our servers and third-party analytics services may automatically collect: IP address (anonymised after 14 days), browser type and version, operating system, referring URL, pages visited and time spent, device type and screen resolution, and approximate geographic location (country/region level only).
1.3 Cookies and Tracking Technologies
We use the following types of cookies:
Essential cookies: Required for website functionality (session management, security). Cannot be disabled.
Analytics cookies: Google Analytics 4 with IP anonymisation enabled. Used to understand site traffic patterns and improve content. You can opt out via Google's opt-out browser add-on.
Affiliate tracking cookies: When you click an affiliate link to a casino operator, a cookie may be placed by the operator's affiliate platform to attribute your registration. These cookies are controlled by the respective casino operator, not by us. Duration: typically 30-90 days depending on the operator.
2. How We Use Your Information
We use collected information to: respond to your enquiries and editorial correction requests, analyse website traffic and user behaviour to improve content quality, ensure website security and prevent abuse, comply with legal obligations under Australian law, and deliver relevant content based on geographic location (e.g., displaying AUD-specific information for Australian visitors).
We do not use your information to: build individual user profiles for targeted advertising, sell or rent personal data to third parties, send unsolicited marketing emails, or make automated decisions that produce legal effects concerning you.
3. Information Sharing and Disclosure
We do not sell your personal information. We may share anonymised, aggregated data with: Analytics providers (Google Analytics) for website performance analysis; Hosting providers for website delivery and security; and Law enforcement when required by Australian law or valid legal process.
When you click an affiliate link, you are redirected to a third-party casino operator's website. That operator's privacy policy governs any data you provide to them. We recommend reading their privacy policy before registering or depositing.
4. Data Retention
Contact form submissions and editorial correspondence: retained for 24 months, then deleted. Server logs: IP addresses anonymised after 14 days; aggregated log data retained for 12 months. Analytics data: retained for 14 months (Google Analytics 4 default). Affiliate tracking data: controlled by third-party operators per their respective policies.
5. Your Rights Under Australian Privacy Law
Under the Australian Privacy Principles, you have the right to: access the personal information we hold about you, request correction of inaccurate or outdated information, request deletion of your personal information (subject to legal retention requirements), lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
6. Data Security
We implement industry-standard security measures including: TLS 1.2+ encryption (SSL) on all pages (verified A+ rating via SSL Labs), secure hosting infrastructure with regular security patching, restricted access to personal data on a need-to-know basis, and regular review of data collection and storage practices.
No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
7. International Data Transfers
Our website may be hosted on servers located outside Australia. By using our website, you consent to the transfer of your information to countries that may have different data protection laws than Australia. We ensure appropriate safeguards are in place per APP 8.
8. Children's Privacy
Our website is not directed at individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, contact [email protected] and we will delete it promptly.
9. Third-Party Links
This website contains links to third-party casino operators, regulatory authorities, and responsible gambling organisations. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be noted with an updated "Last Updated" date at the top of this page. Continued use of the website after changes constitutes acceptance of the updated policy.
11. Contact Us
For privacy-related enquiries or to exercise your rights:
Privacy Officer
ShopFreeFire Media Ltd
Level 12, 680 George Street
Sydney, NSW 2000, Australia
Email: [email protected]
OAIC: oaic.gov.au — Phone: 1300 363 992